Privacy & Cookie Policy
Privacy & Cookie Policy
Privacy Policy
This document was last updated on 23rd May 2020.
Your privacy is important to us and we shall take care to safeguard it. The personal contact details that you provide us will NOT be used to advertise or market goods or services directly to you and we do not allow our clients to market directly to you.
This policy should answer any concerns you may have regarding your privacy. However, if you do not understand this privacy policy please refer to the Any Questions? section below to contact us. You must be aged 16 or over to register for ShopandScan.
Our Privacy Policy may change and therefore you should review it regularly; see our archive page for a summary of the relevant changes. We will of course notify you of any changes where we are required to do so.
ESSENTIAL INFORMATION ON THE TREATMENT OF PERSONAL DATA OF PANELLISTS
The data controller is Kantar UK Limited, trading as Kantar Worldpanel ("Kantar Worldpanel"). Our registered address is Kantar Worldpanel, Westgate, London W5 1UA (company number 3073845). Kantar Worldpanel, formerly known as TNS Worldpanel, is part of the Kantar Group.
Kantar Worldpanel run panels (the "panel") which are representative groups of people who complete a specific study over a period of time, rather than a one-off study. The participants in these panels are referred to as panel members or panellists (the "Panellists").
Panellists' data is collected by Kantar Worldpanel when the household registers for and participates in panels and / or one or more studies. This data is used in research studies and is collected using a range of methods including, but not limited to: surveys, barcode scanners, capturing images of receipts, online and paper registration forms and questionnaires, cookies, and data collected from third parties.
The purposes pursued by these data processing operations are to carry out studies and analyses and to monitor the Panellists' lifestyle and consumption habits, their behaviour and opinions. These studies, analyses and follow-ups enable Kantar Worldpanel clients to refine their knowledge of existing and prospective customers and improve their products, services or marketing.
Kantar Worldpanel attaches particular importance to the protection of personal data and the privacy of its panellists. Kantar Worldpanel defines personal data as any information related to a person that can be used to directly or indirectly identify the individual.
This Privacy Policy (the "Privacy Policy") explains to Panellists how Kantar Worldpanel uses and protects their personal data.
The Privacy Policy applies to personal data transmitted to Kantar Worldpanel by Panellists. By registering and accepting these terms, you confirm that you have read the terms of this Privacy Policy. Kantar Worldpanel recommends that Panellists carefully read this Privacy Policy.
LAWFUL COLLECTION AND USE OF DATA
Kantar Worldpanel collects information in several ways from different parts of our site, our mobile application and other Panellist activities such as barcode scanners, apps and surveys. Examples of these activities are explained below and include:
Registration/Termination: some personal data is gathered when you register: for contact: such as names, email address, postal address, telephone number in order to assess in particular eligibility for the various panels: age (including date of birth), gender, occupation and information on the composition of the household (surnames and given names of the persons making up the household, dates of birth, gender, Working status, information about their lifestyle and buying and consuming behaviour. A very short questionnaire in order to understand the reasons why the panel member wishes to terminate its membership.
The data is provided to Kantar Worldpanel by the Panellist on a voluntary basis, and after agreement of all other adult and legally responsible household members on a voluntary basis. These are necessary for the validation of their registration and for the assessment of eligibility for the various consumer panels. All responses to the registration form are mandatory in order to participate in one of the panels and/or one of the studies.
Panel Studies or Research Activities: personal data may also be collected from you when you participate in Kantar Worldpanel consumer panel or in a research study:
Within the framework of Kantar Worldpanel consumer panels and/or studies, the Panellist is asked to answer questionnaires, and possibly, to use tools to scan purchases in order to transmit to Kantar Worldpanel information on their consumption, behaviour and/or consumer opinion.
What Kantar Worldpanel do with your data: While participating in the panel, Kantar Worldpanel use the information that you provide for the following tasks:
- Contact you via email, through telephone calls, mobile notifications or texts or any other proposed communication options
- To ensure that you understand the task and advise on any issues you are experiencing
- To remind you to participate in the study or a specific part of it. As our studies measure the populations behaviour over time it is important that you consistently complete the research
- Inform you of updates to our panel services, new features and details relevant to you through panel communications your eligibility for future surveys and other panel studies
- Send you our newsletter
- Help you when you contact our Panel Communications team
- Allow us to reward you with (and notify you have been rewarded) the promised incentives
- Protect Kantar Worldpanel from fraudulent behaviour
- Prevent multiple or duplicate entries in studies by the same individuals
- Update, enrich and clean our panel members’ data to improve our usage of data, allowing us to better appreciate your eligibility for surveys and studies.
- To carry out studies and analyses and to monitor the Panellists’ lifestyle and consumption habits, their behaviour and their consumer opinions.
- Share your disaggregated data with third party partners' or clients'
- Third party partners' or clients' share your disaggregated data with us
We have set out below more detailed information about how we use your personal data. We are also required by law to explain the legal basis for processing your personal data. These legal bases are listed below and could be different for each use case:
- we have your consent for the use of your personal data
- we need to use your personal data in order to perform a contract with you
- we need to process your data to comply with a legal obligation
- we need to process your data in order to protect your vital interests or someone else
- the processing is necessary to perform a task in the public interest, or
- the use of your personal data is necessary for our (or our clients') legitimate interests (in which case we will explain what those interests are).
We will never misrepresent ourselves or what we are doing. If you receive an email that concerns you, purporting to be from us, please let us know as shown below in How to Contact Us.
Purpose
To understand your views about certain products and services or to understand your behaviour in different situations
Data collected/processed
Identifier, contact details, email address, voice, image, opinion.
Purpose
Including but not limited to health economics and outcomes research, real world research (RWR).
Data collected/processed
Identifier, contact details, email address, health data, e.g. disease, health status, diagnose, treatment pattern, unmet needs
Purpose
Including but not limited to health economics and outcomes research, real world research (RWR).
Data collected/processed
Identifier, contact details, email address, health data, e.g. disease, health status, diagnose, treatment pattern, unmet needs
Purpose
To share or disclosed pursuant to judicial or other government subpoenas, warrants, orders or pursuant to similar and other legal or regulatory requirements, we will provide such information to the appropriate authorities.
Data collected/processed
Identifier, name, contact details, email address, incentive received.
| Case | Purpose | Data collected/processed |
|---|---|---|
| Market Research | To understand your views about certain products and services or to understand your behaviour in different situations | Identifier, contact details, email address, voice, image, opinion. |
| Scientific Research for academics, public health organisations or Research Council institutes | Including but not limited to health economics and outcomes research, real world research (RWR). | Identifier, contact details, email address, health data, e.g. disease, health status, diagnose, treatment pattern, unmet needs |
| Scientific Research for commercial companies and charitable research organisations | Including but not limited to health economics and outcomes research, real world research (RWR). | Identifier, contact details, email address, health data, e.g. disease, health status, diagnose, treatment pattern, unmet needs |
| Public Disclosure | To share or disclosed pursuant to judicial or other government subpoenas, warrants, orders or pursuant to similar and other legal or regulatory requirements, we will provide such information to the appropriate authorities. | Identifier, name, contact details, email address, incentive received. |
| Fraud Protection | Protection of our business interests against fraudulent behaviour or behaviour not in line with our Terms and Conditions | IP address, browser specifications, device specifications, postal addresses, email addresses, phone number, identification numbers |
| Panel ID for Disaggregated data | When you participate in our studies, we typically use a fixed panel member ID. When disaggregated data is shared with a client we may create a temporary ID for this 3rd party so that they do not see your panel member ID. This allows clients to match profile answers to behaviours without having access to your panel member ID | Temporary unique client project specific identifier |
| Survey Participation Uniqueness | Prevention of multiple entries in surveys by the same individuals in line with our Terms and Conditions | IP address, browser specifications, device specifications |
| Tracking of the Answers of Recurring Respondents (special research design projects) | When you participate in our surveys, we typically use a temporary ID which makes your answers in the survey anonymous to our clients. However, some of our clients have the specific research design need to understand how your opinion has evolved over a period of time. For this specific project type that we call "tracking" projects we will use persistent IDs and we will make this clear at the beginning of each of these surveys. Your survey responses will be considered as personal data and you will have the right to access them. Such projects will contain a notice on the very first page of the survey, so that you can identify them and decide whether or not to take part. | Persistent unique project-specific identifier |
| Data Matching and Enrichment | We enrich the data we hold on file about you by matching your personal data with third parties. First, we work with select 3rd parties and may utilise matching services (i.e. third parties who are specialized in data management) to acquire additional information about you from public and private data sources (such as Data segmentation specialists and content subscription services with whom you have an account) or to use your personal data as an aid to develop additional or new types of anonymous data sets (i.e. we compile your aggregate data with data from other consumers to create a new lifestyle segment). Second, the matching service (our partner) holds the personal data we share for a short time, uses it to assemble the additional information, and then return the combined information to us. Partners are contractually bound to delete the data we share with them or and are not authorised to use it in any way other than for this specific purpose. | Persistent unique identifier, contact details, email address, social login, cookie, mobile device ID, official identification number (i.e. ME number) |
| Advertising Targeting and Media Buying Research | We use your personal data to help our clients and vendors enrich their data by using lookalike modelling techniques. Thanks to your participation in our surveys and your profile data, we can help our clients to improve their advertising targeting, and to create better online advertising models, through lookalike modelling or similar research methodologies. We will use your personal data we collect about you through profile building, participation in research surveys or data matching to match with third-parties and platforms (our partners). We include contractual safeguards to ensure that you will not automatically be targeted for commercial purposes, as a result of your data being used to help create a lookalike audience, and that our partners cannot use your data for any other purpose. | Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number (i.e. ME number) |
| Ad Exposure and Measurement | In addition to cookie-based matching (which you can control and consent to via your panel account), we will use personal data you provide to us, such as email address, in a direct matching process with third parties (our clients and partners) to determine if you are a user of that service (such as social networks, websites, mobile apps) for advertising measurement research purposes. We will identify what advertisements you may have been exposed to on those sites and platforms and measure how these have impacted sales. The third parties that we work with are not allowed to use the data for any other purpose. | Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number (i.e. ME number) |
Our third-party partners are all contractually bound to keep any information they collect and disclose to us, or that we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own and law-abiding.
Where We Store Your Personal Data
For personal data which is subject to the GDPR and transferred to a country or territory outside the European Economic Area (EEA), we shall put adequate safeguards in place to ensure the transfer is made by a lawful method for the purposes of EU data protection law and secure. For data which is not subject to the GDPR, Kantar Worldpanel shall strictly follow any other applicable data protection laws.
Kantar Worldpanel's data storage servers are located in Europe and in the United States of America (USA) and are managed by third party service providers in the cloud. Data may be stored or accessible for data processing in India by technology staff.
We take appropriate technological and organisational measures to protect your personal data, both during transmission and once we receive it. Our security procedures are consistent with generally accepted standards used to protect personal data.
All our employees are contractually obliged to follow our policies and procedures regarding confidentiality, security and privacy.
Your account information and personal data are password-protected or accessed through an agreed authentication so that you and only you have access to your information. In order to keep your personal data safe, we recommend that you do not divulge your password or details of authentication to anyone. Kantar Worldpanel will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also, please remember to sign out of your account where possible and close your browser window when you have finished visiting our site. This is to ensure that others cannot access your personal data and correspondence if you share a computer with someone else or are using a computer in a public place. Please change your password regularly.
SENSITIVE DATA COLLECTED BY KANTAR WORLDPANEL
Some of the data collected can qualify as 'sensitive' data. For reference: 'sensitive' data in general is considered to be data consisting of racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning health or data concerning a natural person's sex life or sexual orientation.
Occasionally, we may ask about such sensitive data in questionnaires, where answering these is subject to your consent.
Failure to respond to these questionnaires will not affect your panel membership. We will never insist on panellists providing sensitive data that is not part of our standard datasets, although a survey on for example a medical condition would require that you answer whether you have this condition.
Due to the nature of the panel task, we expect panellists to declare all relevant purchasing, some of which could be classified as 'sensitive' (for example, purchasing of paracetamol may indicate you have a headache). We will never identify purchasers of 'sensitive' products at an individual level but may produce summarised reports based on this purchasing.
Collection & transfer of Panellist's data upon termination of membership in one of the panels and / or one of the studies
Upon receipt of a request to leave a panel, Kantar Worldpanel may ask the Panellist to answer a very short questionnaire to understand the reasons why the panellist wishes to terminate their membership. Answering is optional, but allows Kantar Worldpanel to improve the management of its consumer panels and studies for future members.
Kantar Worldpanel will store personal data for a reasonable period of time after termination of membership to:
- Ensure the panellist can redeem outstanding reward points (within the terms agreed to within the reward points programme)
- To close the panellist's reward points account
- To ensure the panellist is not re-invited within 2 years
Rewards Programme T&Cs
- After a panel member's registration to join the ShopandScan panel has been processed, a rewards account will automatically be opened on their behalf.
- Panel members will receive an invite key in order to register their details on the rewards website, allowing them to log in to view and redeem their reward points.
- Reward points will automatically be awarded for completion of activities related to the ShopandScan programme.
- Points will be rewarded as described on www.shopandscan.com, and as described when invited to participate in any activities, such as online questionnaires.
- Panel members can check their points online at any time on www.shopandscan.co.uk by logging into their rewards account.
- If a panel member has any queries relating to their rewards account, they may call the rewards helpline on 0800 389 0342.
- Any other queries related to their participation in the ShopandScan programme should be directed to the ShopandScan helpline on 08085 560 152 or emailed to helpdesk@shopandscan.com
- Reward points can be redeemed online on www.shopandscan.co.uk in exchange for vouchers.
- The minimum voucher denomination which can be redeemed is £10, which is equivalent to 10,000 points.
- All orders will be processed within two working days of receipt.
- Order values of up to £80 will be sent via Royal Mail 1st Class.
- Order values greater than £80 and up to £200 will be sent via Royal Mail Signed For 1st Class.
- Order values in excess of £200 will be sent via Royal Mail Special Delivery Guaranteed.
- Voucher orders can be sent to a panel member's home address only, as currently registered with Kantar Worldpanel.
- Kantar Worldpanel reserves the right to change the rewards programme.
- Kantar Worldpanel reserves the right to change the list of vouchers available.
- Kantar Worldpanel reserves the right to decide membership of the ShopandScan programme.
- All panel member kit and equipment remains the property of Kantar Worldpanel.
- Upon retirement from the panel, no further points will be awarded after this date.
- Upon retirement from the panel, the panel member's rewards account will be frozen, as of that date, until they have returned all panel member equipment.
- As soon as Kantar Worldpanel has received the equipment back, a panel member's rewards account will be reactivated, so that they can redeem any outstanding points as normal.
- Panel members can only redeem reward points up until 8 weeks after their panel retirement date.
- The balance of a panel member's rewards account will be set to zero 8 weeks after their panel retirement date, and no further voucher redemptions will be possible after this point.
- Kantar Worldpanel may temporarily freeze a panel member's rewards account to cover extended periods where panel members cannot contribute to the programme (Extended holidays, illness, moving home etc.). This will be at Kantar Worldpanel's discretion.